How do you make something out of nothing?
One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.
From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.
Praise for Creative Mischief 'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty 'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)
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Des ouvrages pour les adultes et les plus jeunes, qui aident à découvrir et comprendre la culture sourde
Avec la collection "La BD en classe", le Syndicat national de l’édition propose des supports pédagogiques autour de thématiques précises
Découvrez les auteurs, autrices et libraires qui accompagneront le président du jury Jean-Christophe Rufin !
Une plume vive, des héros imparfaits et une jolie critique de notre société
