The End of Competitive Advantage : Review and Analysis of Gunther and Mcgrath's Book

• Date de parution : 16/09/2016
• Editeur : Business Book Summaries
• EAN : 9782511044360
• Série : (-)
• Support : Papier

• Nombre de pages : 38
• Collection : (-)
• Genre : Anglais
• Thème : Anglais (divers)
• Prix littéraire(s) : (-)

The must-read summary of Rita Gunther McGrath's book: "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business".

This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive... Voir plus

The must-read summary of Rita Gunther McGrath's book: "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business".

This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.

Added-value of this summary:
- Save time
- Understand the key concepts
- Expand your business knowledge

To learn more, read "The End of Competitive Advantage" and discover the key to maintaining a competitive advantage in today's marketplace.