Decoding logos: from logo design to branding

• Date de parution : 20/01/2023
• Editeur : Hoaki
• EAN : 9788419220004
• Série : (-)
• Support : Papier

• Nombre de pages : 260
• Collection : (-)
• Genre : Anglais
• Thème : Art en langue anglaise
• Prix littéraire(s) : (-)

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they... Voir plus

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.