Des ouvrages pour les adultes et les plus jeunes, qui aident à découvrir et comprendre la culture sourde
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: 'How can we help?' Jay Baer's Youtility offers a new approach that cuts through the clutÂter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Des ouvrages pour les adultes et les plus jeunes, qui aident à découvrir et comprendre la culture sourde
Avec la collection "La BD en classe", le Syndicat national de l’édition propose des supports pédagogiques autour de thématiques précises
Découvrez les auteurs, autrices et libraires qui accompagneront le président du jury Jean-Christophe Rufin !
Une plume vive, des héros imparfaits et une jolie critique de notre société