If you are a leader, at some point in your management career, you will have to face times when business conditions turn against you. This may be as a result of technology changes, a recession or company specific issues such as a powerful competitor entering the market. When this happens, you will need to know how to guide your company through the tough times and profit from the changes that are happening. This book will give you the tools you need to use to make decisions and lead and motivate your staff, and communicate with your customers, investors, lenders and teams. As a business leader, this book will show you how to make the right decisions in this new environment, communicate those decisions effectively and deliver results.
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