Lea(r)n pricing ; pricing strategies for startups

• Date de parution : 18/05/2016
• Editeur : La Charte
• EAN : 9789048623440
• Série : (-)
• Support : Papier

• Nombre de pages : 156
• Collection : (-)
• Genre : Anglais
• Thème : Anglais (divers)
• Prix littéraire(s) : (-)

Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help... Voir plus

Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.

This book will answer the following key questions:

What price can you ask?
What pricing strategy will you adopt?
Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.

Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).