Alignment ; using the balanced scorecard to create corporate synergies

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This work offers a summary of the book «ALIGNMENT: Using the Balanced Scorecard to Create Corporate Synergies» by Robert S. Kaplan and David P. Norton.

Robert Kaplan and David Norton co-founded a consulting company called the Business Scorecard Collaborative. Both authors are widely published... Voir plus

This work offers a summary of the book «ALIGNMENT: Using the Balanced Scorecard to Create Corporate Synergies» by Robert S. Kaplan and David P. Norton.

Robert Kaplan and David Norton co-founded a consulting company called the Business Scorecard Collaborative. Both authors are widely published researchers and speakers, with Kaplan also being a professor at Harvard Business School. In their book they explain how organizations can use the Balanced Scorecard system to align different units of a business, ensuring that synergies are achieved, and everyone is successfully working under a united corporate strategy.

Many organizations consist of multiple departments and operating units which are run by highly trained individuals. Whilst each unit operates consistently and efficiently, the collaboration between units is not always aligned. Kaplan and Norton's scorecard system allows you to create an «enterprise-level strategy Map», which will help you maximize the potential value in your business by aligning all internal operations and services. The result is not only more profitable, but also very cost effective as there is less misalignment, duplication and waste.

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