Quand l'auteur de "Haute Voltige" et du "Petit éloge de la nuit" nous parle d'amour...
'Being an agile seller in today's business environment virtually guarantees a prosperous career. You can ramp up quickly in new positions, becoming competent in record time. You can jumpstart sales of new products or services. You can instantly adjust to new market dynamics. In short, agility becomes your competitive edge.' When salespeople are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. It's a daunting task, compounded by the fact that they're under intense pressure to deliver immediate results.
What sales guru Jill Konrath calls agile selling is the ability to quickly learn all this new info and then leverage it for maximum impact. Having an agile mind-set, one that keeps you going through challenging times, is the crucial starting point. You also need a rapid-learning plan that helps you establish situational credibility with your targeted or existing customers in just thirty days.
In Agile Selling, you'll discover numerous strategies to help you:
- Pinpoint 'must know now' information and skills - Home in on the business case for making a change - Ferret out the most effective sales approaches - Find fresh solutions to problems you're facing - Maximize your productivity The result? You'll become an overnight sales expert, slashing your path to proficiency. Today's savvy, well-educated prospects expect you to be a knowledgeable resource from the first minute of your relationship. If you're not, they're unforgiving.
That's why getting off to a fast start is so important. In changing times, your short-term success determines your long-term success. Yet few companies have implemented a sales onboarding plan to ensure that this happens. Most sellers are on their own to learn by osmosis, shadow an experienced rep, or go through a few days of training. Those strategies simply don't work anymore!
In Agile Selling you'll discover exactly what you need to do to be successful in the shortest possible time. If you want a no-nonsense guide to unleashing your untapped sales potential, this is it.
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Laurence Cossé, auteur, jurée du Prix Orange du Livre 2017
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