A sense of urgency

Couverture du livre « A sense of urgency » de John Kotter aux éditions Must Read Summaries

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  • Nombre de page : 10
  • Collection : Must read summaries
  • Genre : Marketing, Commercial, Publicité
Résumé:

This work offers a summary of the book «A SENSE OF URGENCY» by John Kotter.

A Sense of Urgency is about creating an appropriate level of drive and determination which can make even the most desperate of businesses capable of achieving solid results. Kotter distinguishes between genuine... Lire la suite

This work offers a summary of the book «A SENSE OF URGENCY» by John Kotter.

A Sense of Urgency is about creating an appropriate level of drive and determination which can make even the most desperate of businesses capable of achieving solid results. Kotter distinguishes between genuine urgency, which is constructive, versus fake urgency and complacency, both of which are destructive. A genuine sense of urgency is created by winning the minds and hearts of the people with a combination of facts and emotions. It is an essential asset, which should be deeply embedded in the culture of a company in order to consistently prioritize important issues and move forward.

Through a series of useful examples and succinct tables, this summary will help you understand the right kind of urgency, identify ways to implement it and focus on doing what's important to propel your company forward. It warns against so-called 'enemies' of urgency, such as fatigue and clutter. Kotter also addresses ways to deal with crisis situations and dealing effectively with people who are too anxious or lazy to embrace a proper sense of urgency. Kotter believes a sense of urgency is not sufficiently reflected in many working cultures, but that it is an asset, which provides immense benefits in this turbulent, fast-moving world.»

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