A Quick Start Guide to Mobile Marketing

Couverture du livre « A Quick Start Guide to Mobile Marketing » de Richardson Neil aux éditions Kogan Page Digital
  • Nombre de page : (non disponible)
  • Collection : (non disponible)
  • Genre : Non attribué
Résumé:

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth.

A Quick Start Guide to Mobile... Lire la suite

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth.

A Quick Start Guide to Mobile Marketing is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and principles applied to social networking, such as the benefits of mobile marketing; the increasing use of mobile technology within social network sites; marketing communications as a research tool; how m-commerce can add value for customers and other micro-environmental stake holders and crucially, the future of digital marketing tools This 'how to' guide, containing real life examples of good contemporary practice, explains how the theories and tools described work in actual business scenarios to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.

Donner mon avis

Les derniers avis

Ce livre n'a pas encore d'avis. Donnez le vôtre et partagez-le avec la communauté de lecteurs.com

Où trouver ce livre en librairie ?

Service proposé en partenariat avec Place des Libraires

Les dernières discussions

Il n'y a pas encore de discussion sur ce livre
Soyez le premier à en lancer une !

Afficher plus de discussions

Lancez une discussion

Pour lancer une discussion, vous devez être connecté...
Vous n'avez pas encore de compte ? Rendez-vous ici et laissez-vous guider !

Récemment sur lecteurs.com

Les livres les mieux notés de la semaine